Team Seaton Coaching exists because the fitness industry is very good at selling motivation and very bad at building systems. We do the opposite.
In October 2023 I was 320 pounds and my cholesterol was through the roof. In August 2026 I placed third in the Transformation class at Summer Shredding in Toronto, at 211. That took thirty-four months, a year of training under medical restrictions, and a health setback four months before the show. I coach the exact transformation I went through, for people who are tired of starting over every January.
Losing over a hundred pounds taught me that the problem was never information. I knew what to eat. What I didn't have was a plan that survived a bad week, and anyone checking whether it was actually working. I hired my first coach in January 2024 and that accountability is what finally made it stick — which is the whole reason Team Seaton Coaching exists.
Team Seaton Coaching operates as Seaton Partners LLC, a Pennsylvania limited liability company. Coaching is delivered online, so clients work with us from anywhere. I oversee every client program; qualified assistant coaches may support parts of the service, but programming stays under my direction.
These aren't slogans. They decide what goes into your plan and what we refuse to put in it.
The most scientifically perfect plan you won't follow loses to the good-enough plan you will. We build for the version of you that has a job, a family and a bad night's sleep — not the version with unlimited time.
Restriction creates the binge it was meant to prevent. We work in flexible targets, so the foods you actually like stay in your week and stop being something you have to recover from.
When progress stalls, most coaches change everything at once and learn nothing. We adjust deliberately so we always know what worked — which makes the next adjustment better than the last.
You're not meant to need a coach forever. Every program ends with you understanding how to set your own targets, run your own progression and fix your own plateaus.
You should know exactly who you'd be hiring before we talk, so here it is without the padding.
If you need clinical supervision, I'll tell you and point you to someone qualified rather than take you on. I've been the client training inside a doctor's restrictions — I know what that requires and I won't work around it.
We'd rather turn someone away than take money for coaching that won't land. Here's the honest version.
A free 25-minute video call, no obligation. I'll tell you straight whether I can help.
